Sean Kelly had a very intriguing idea with his business Fit Fuel. He took an idea that was already invented and made it his own. Vending machines are very convenient for people to grab a quick snack or a quick drink. They even have vending machines in gyms which can defeat the purpose of a workout. When he was in college he came up with Fit Fuel. His business sold healthy foods to be put into vending machines. Eventually, by 2007, he was able to sell vending machines filled with healthy foods. This business was called H.U.M.A.N Healthy Vending. He partnered with Andy Mackensen to help fund this business along with Fit Fuel partners. Within the vending machines consisted of protein bars, yogurt, gluten-free products, and other healthy food options. Sean’s plan was to be the leading anti-obesity company in the country. To also help this cause, 10% of the proceeds are given to obesity-fighting and malnutrition charities. It is very clever how he built his idea from other ideas and that he is also giving back. He first came up with this idea by watching a women grab a coke before going on the elliptical. This shows that ideas can come from anything and anywhere. It is important to know that any idea can make a difference. In this instance, Sean just needed to observe in order to come up with something that could improve the product in this situation.