Seth Godin is one of the most innovative and respected voices in the world of marketing.  He thinks deeply and creatively about how to reach prospective customers in the niches of a market or industry.  His wisdom is incredibly useful for entrepreneurs and innovators.

Your task is to watch this video and respond to the questions below by creating a comment in response to this post.

1. Identify 3 key ideas that caught your attention and write a sentence or two about how they caused you to think or inspired you.

2. Identify a concept in this talk that you can apply to your elevator pitch idea.  Explain how Godin’s thought might lead you to refine or change some dimension of your concept.