The world of charity has remained a sleepy industry for decades. Much of the general population is oblivious to the numerous opportunities available for monetary donation. A young man, Jack Kim, came up with a solution to this problem.
Benelab is a web-based non-profit organization founded by high-school student, Jack Kim as a means to provide foundations with the support they require. Through the creation of a new search engine, people can donate directly to various organizations. Although similar search engines exist, almost all of them are designated for-profit organizations that take a percentage of each donation for themselves. This platform was designed to create significant impact through what can be boiled down to crowd funding.
Featuring a unique practice of donating 100% of their search engine advertisement revenue to a unique cause every month sets them apart by making guaranteeing significant impact, creating a greater sense of community. Additionally, Benelab is made up of high-school volunteers exclusively.
Kim is pursuing a remarkable idea through Benelab. Very few millennials have the ability to take on the charity industry like he has and pivoted to solve a problem in a new, innovative manner. His tenacity and confidence inspires others to take action and pursue their entrepreneurial ventures, even if the timing isn’t perfect.