Archive for Women Entrepreneurs – Page 14

Chroma Stationery

Image result for chroma stationery

In her final year of pursuing a Fashion Promotion degree, Gabi Cox completed an assignment for class in which she created and sold personalized stationery. Her designs were so well-liked that her customers encouraged her to continue making them. After graduation, Gabi decided to take a risk and pursue this talent and passion that she had, and in November 2014, she founded Chroma Stationery.

Originally, Gabi financed the company from a campaign on Kickstarter, and within three short months, her business was already generating a large profit. Chroma Stationery operates entirely online in both B2B and B2C, with a customer base spreading across 28 different countries. It’s a stationery company that places a strong focus on the individuality of people, with their color combinations and personalized products to match you. Their products range from pens and pencils to diaries and notebooks, each with different styles and design.

Gabi and her company have certainly established themselves as a competitive, yet creative stationery company. They have worked with companies such as American Airlines, Estee Lauder, and they have been featured in numerous magazines. Throughout my research, one of the things that I found most compelling was the way that Gabi used social media to market her company. She utilized numerous online social media platforms to showcase her designs and spread the word about Chroma Stationery. In addition, she was able to catch the attention of online influencers such as Lily Pebbles and YouTuber Zoella, who promoted Gabi’s products and allowed her to gain a significant amount of new business. Gabi’s company continues to grow and find success, and I look forward to seeing where this company goes!

Why Jordan Robbins Is Changing the Swim Suit Industry

Young entrepreneur, Jordan Robbins, at the young age of 23 began her own business; REVLY Sport. Robbins, who graduated from La Costa Canyon High School in California found herself on the beach quite frequently. She recounts memories of her confidence being shattered by the surrounding beach bodies. Robbins had one goal: to push back against body shaming.

Robbins created the swim suit company REVLY Sport that symbolizes self confidence with your own body. REVLY strives to help women feel comfortable when they’re in their swimsuits. They provide a mix of two-piece and one-piece bathing suits to pick from. Robbins tells customers to feel free to mix and match her suits (if you purchase two-piece suits) because each is designed to match well with the other suits.

Robinns started REVLY not to just sell swim suits but to begin a revolution. REVLY allows women to recognize the brand they wear on other women and know that each of them are part of this revolution. The brand is not just a stylish fashion choice, it’s a lifestyle choice. The people who wear REVLY suits are claiming that they will not stand for body shaming and will be determined to stand up for other women who feel poorly about their image. Robbins not only began her own business she began a positive social revolution for all women.

Package Free

 

In 2012, businesswoman and environmental enthusiast, Lauren Singer, began “Trash is for Tossers”, a blog in which she documents her Zero Waste lifestyle. Her passion for sustainability and reducing waste has dominated and driven this blog, which holds numerous videos and information regarding the significance of her movement. Taking this passion to greater heights, Lauren Singer decided to create a company that shares this lifestyle with the world and educates those who are unaware of this movement. In her blog, Singer writes, “I created Package Free Shop because I believe that as consumers we all should have convenient access to products that help us reduce our environmental impact. I also started Package Free Shop to empower amazing mission driven entrepreneurs who are dedicating their lives to tackling plastic pollution and waste and help their businesses to grow in a way that was sustainable”. Ultimately, she identified the problem of finding waste-free products conveniently in one place and decided to solve it with a new business.

Singer’s company, Package Free Shop, was founded in 2018 and maintains a store location in New York City as well as an extensive online shop. The products that she sells promote a waste-free lifestyle and include beauty products, cleaning products, pet products, and office products. Thus far, Lauren Singer’s venture has been measured extremely successful. The Package Free Shop website writes, “Since opening, we’ve kept an estimated 4,025,600 plastic straws, 3,061,240 plastic bags, and 1,419,260 non-recyclable bottles and cups out of landfill”. It is incredibly inspiring to learn this story of Lauren Singer, how she was able to use her passion to identify a problem that she created a successful solution for. Singer was willing to take a risk in this industry and spread her passion in a way that impacts others. Hopefully, this company will continue to find success in a market that has strong potential.

Entrepreneurs That Will Brighten Your Day

Andrea Sreshta and Anna Stork were just two ordinary grad students pursuing their degrees at Columbia University when they had a “bright” idea. In 2010 while they were still in school, a terrible earthquake hit Haiti. One of their class assignments was to develop and design a product that would aid in the relief of this struggling nation. Thus, LuminAID was born.

Image result for LuminAIDSee the source image

These solar powered lanterns solved a massive problem which is commonly over looked in relief efforts. The under-developed state of Haiti already suffered from its lack of electric lighting. However, especially in times of crisis good lighting is a necessity and Sreshta and Stork noticed this gap and optimized its potential. Their first prototype was made after several hours of tinkering. The next three weeks of their class was spent refining the idea. Once they saw the amazing potential for the product they filed for a patent.

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This brilliant duo teamed up with several relief teams in Haiti and tested out their new idea. It was an absolute success and proven to get the job done.  The LuminAID was so successful they decided to start a real for-profit company selling them for commercial and recreational use. Their market development strategy has caught a lot of traction and the LuminAID lantern has shown stunning growth. Officially back by Mark Cuban from Shark tank, The LuminAID team is well on their way to impacting the world and making people rethink lighting.

Innovating Socially and Agriculturally – Brigite Faustin

The Tanzanian economy is challenging to navigate, particularly for a young female “agripreneur,” one who is making entrepreneurial innovations related to agriculture. Small businesses are supported little by the government. However, since spotting a gap in the agricultural business, 30-year-old Brigite Faustin has worked hard to innovate the business. Most edible oils are imported at high expenses from other countries, with local companies failing to meet quality standards and independent farmers struggling as a result.

In response, Faustin’s business OBRI prioritizes value and quality through the manufacturing of edible oils while supporting local farmers and working to improve the agricultural conditions for better product quality and quantity.

The initial three months were a challenge for Faustin, who doubted her brand would stand out. However, she managed to overcome the challenges and has become immensely successful in her field. Regarding what brought her success, she reflects that “I chose to shed my illusions, understood the core value proposition in my business model, and demystified the workings of the business world.” Faustin sees new opportunities for similar success for Tanzanian women like her in the future. She describes women today as being “ready to work for it” instead of just being satisfied with what is handed to them.

In a changing society, modern African agriculture has become more commercial-oriented, leading to far more opportunities for women, and young entrepreneurs as a whole, to jump on board and launch businesses of their own.

Learn More: https://sheleadsafrica.org/brigite-faustin/

Gladiator Lacrosse

When you were a teenager did you feel a lack of control over your circumstances? Often times when we are younger we put boundaries on our abilities to fix problems, but Rachel Zietz did not. Rachel started her own business at the age of 13, coming up with a solution to her problem: the lack of affordable and quality lacrosse practice equipment.

The one thing most people will note about this young entrepreneur is her age, Rachel is now 17 years old and has a professional business model and making money from her solution to a problem she had when she was 13. The thought process Rachel went through to create this idea is how entrepreneurs think every day. We see a problem and we think of all the different ways we can solve it, but she also found a problem that was effecting others as well. Rachel has also taken great strides pitching her business on multiple scales, including season 7 of the Shark Tank. Rachel has a great confidence in her business, which I believe is a big key to her success. Most young people have great ideas but lack the self-confidence to get over the obstacles and criticism they face along the way. Taking a business from the ground to production can be a rough course, but if you believe in your product you can make it to the end.

19 Year Old Super Star

Imagine being a junior in high school and hearing your song on the radio. Crazy, right? Not for Daya. Grace Martine Tandon, better known as Daya, was a junior in high school when she heard her hit single “Hide Away” on the radio. She was a teenager with a life long dream of making it big in the music industry. She learned how to play five instruments by the age of eleven, but it was her voice that made her stand out above the crowd.

When Daya was eleven, she enrolled in the Accelerando Music Conservatory in Pittsburgh. After a few years, Daya was invited to Los Angeles to work on her original music by INSIDE ACCESS. She recorded her song “Hide Away” in Paramount Recording Studios. After her debut song was recorded, she took off.

 

Celebrities, like Tyler Oakley, supported her right off the bat. Soon she was on Today with Kathie Lee and Hoda and grew from there. If people did not know her name after the support she received from “Hide Away,” they would after being featured on The Chainsmokers single “Don’t Let Me Down.” She was with one of the most popular EDM groups on the Top 100 chart at #3.

Soon her debut album came out “Sit Still, Look Pretty” which was also a success for the young super star. Her career took off in a short amount of years and she continues to grow each coming year. She is the epitome of following a dream at a young age and succeeding.

Don’t Let Me Down Music Video

Bite Toothpaste Bits

Lindsay McCormick created a better product that you wouldn’t think needed changing. McCormick created toothpaste pills that come in glass bottles. She created toothpaste bits because 1 billion toothpaste tubes end up in landfills every year. The glass bottle is meant to be reused for refills and the pills become foamy like toothpaste right away after biting. This young woman took a problem and passion she had and ran with it. She created a product that saves people money on toothpaste, and reduces toothpaste tubes that end up in landfills yearly. Here is a link to a video to hear more on her story and the product, https://www.businessinsider.com/this-toothpaste-pill-comes-in-sustainable-packaging-bite-toothpaste-bits-2018-9?r=UK&IR=T

Whitney Wolfe Helps You Find Your Honey On Bumble

Just a few years ago, finding love on the internet would be about as risky as it was embarrassing. “What makes you so desperate?” many asked.  But today, US online dating boasts annual revenues of over 3 billion that continue to climb. Clearly, there’s a strong market in streamlining the connections we make with strangers we find attractive. Perhaps the anonymity and scalability a Tinder profile provides became one of the most exciting changes to dating our culture has ever entertained.

Whitney Wolfe was hired as a marketer for Tinder. There she innovated ways to reach and saturate new markets of bachelors and bachelorettes. After leaving Tinder following bouts of online abuse, sexual discrimination, and a lawsuit, she founded Bumble. All before her 25th birthday.

Bumble Logo

 

After leaving behind the trauma of online abuse and with the encouragement of an early investor, Wolfe resolved to change the culture of an abusive online dating culture. In an interview for an NPR program, Wolfe succinctly frames the problem current dating platforms left unaddressed.

“Men are raised from very early age to be the go-getter in a heterosexual relationship. Go get her. Go make the move, right? And women, on the flipside, are trained to play hard to get. So here you’re telling men to be overtly aggressive, and here you’re telling women to be the inverse of that. And so now you’re training two human beings to act in opposite directions of each other. And so what you do when you do that is you set both up for failure”     – Whitney Wolfe, How I Built ThisBumble

To remedy this, Bumble withholds all connections until the female user permits the male to start messaging. If you’re interested in hearing more about how this app has accumulated 28 million downloads since it’s launch in 2014, read or listen to the interview linked above. Wolfe is a fantastic example of how a well-framed problem with a brilliant solution delivered can propel an entrepreneur to be worth as much as 250 million.

Eterneva

Eterneva

“Makes memorial diamonds out of the cremated remains of loved ones.”

This startup was born from personal loss. The founder, Adelle Archer, lost her mentor to a battle with pancreatic cancer. She discovered the lack of options of ways to commemorate loved ones. The business Archer was working for at the time was researching diamond development that, combined with a trend in cremation over burials led her to wonder if the carbon from the ashes of loved ones could be used to create diamonds. She found a few other companies were successfully doing so and began working on her own way of sentimentally including passed loved ones in life. Eterneva sends a small portion of ashes to Amsterdam where the eight month process begins. Unlike competitors, Enterneva includes the buyers in the process by sending text updates throughout the eight months. They build close relationships with their customers throughout this time and appreciate the person being memorialized. Customers can also pick from a variety of colors- traditional clear, red, pink, yellow, blue,green, and black. Many families pick colors that were special to their loved ones.

Will this be an accepted way to move foreword in grief?

Admittedly, this does sound a bit strange at first. However, Archer explains, diamonds allow people to pass the memory of loved ones down generations where ashes in urns do not. At first I thought who would ever turn someone they loved into a piece of jewelry? The more I read about this idea, the more it began to make sense to me. Life is beautiful, why would we not want to commemorate it in a way that reflects the beautiful people we get to share it with? This is a deeply connective idea, I believe there is truth in saying the diamonds can be an excellent way to grieve losing a loved one and still feel connected to them.

What is the cost of Eterneva?

Diamonds made naturally are pricey to begin with, how does Eterneva compare? Eternrava asks $7,000 for .5 carat diamonds. It is in fact more expensive than natural diamonds, however these diamonds have a much more emotional factor to them.