Archive for Women Entrepreneurs – Page 15

Fighting Diabetes, One Cup at a Time

Diabetes is a disease which affects the lives of many across the world. In Cameroon, Vanessa Zommi has felt its affects firsthand, losing both grandparents to it and seeing her mother suffer from it as well. Vanessa, then just a teenager, decided that she could not just sit by and do nothing to help the 15% of people in her city of Buea who suffered from the disease. After researching a variety of natural treatments, Vanessa found the moringa oleifera tree. This tree, native to her region, has leaves which can be used to ease digestion, boost energy, provide nutrients, and, most importantly, lower the body’s sugar levels. Upon this discovery, she acquired leaves from local farmers to test her idea for a moringa leaf tea which could be a simple and inexpensive treatment for those with diabetes.

By the age of seventeen, Vanessa had begun a company for the manufacturing of Emerald Moringa Tea and was selling it locally at low prices so that it could be easily affordable to those in poverty. She also worked with the local farmers, teaching them how to plant and grow the moringa tree as a way to make money.

Vanessa grew up with a love and understanding of social entrepreneurship after helping her mother sell computers to support her family. Her innovative spirit got her far, earning her a place as a finalist for Africa’s Anzisha Prize for young entrepreneurs.

More information about Vanessa Zommi and Emerald Moringa Tea can be found here and here.

Others Said Nope, but They Brought HoPe

HoPe, or Hispanic Organization Promoting Education is a nonprofit with the goal of inspiring and equipping Hispanic high school students to not only complete secondary education, but excel beyond exceptions and attain higher education. Image result for David Araya & Angela Hurtado

This organization was co-founded and currently run by husband and wife, David Araya and Angela Hurtado. These millennial entrepreneurs have quite the story surrounding the development of their dream. Araya was born in Costa Rica, and Hurtado in Colombia. Both of their families immigrated to the U.S. where they ended up at the same high school. However, these two did not get together until their college years. It was during their Sophomore and Freshman years that they sat down in a Wendy’s discussing their high school years and the obstacles they had to overcome to be where they were today. They discussed the prejudice and disadvantages they faced as immigrants and how many of their peers were unable to overcome these conditions. They looked at the lack of opportunity not only in their local community, but in the Hispanic and Latino community in general. It was there and then that a 20 and 19 year old wrote HoPe down on a yellow napkin and decided they were going to spend the rest of theirs life’s attempting to give that to their community.

This organization was officially founded in 2009 in one school, now it currently operates in 33 schools. It is a student-led program, that empowers and enables Hispanic students to pursue and achieve academic success through educational services, programs, and extra curricular activities. The program creates opportunities and communities for kids lacking guidance and support. Currently, the program has a 100% graduation rate for all the students who participate, which is an incredible improvement from when they first started.

These two entrepreneurs not only faced racial discrimination, but age discrimination as well. They weren’t only young when they started this venture, but they looked young too. However, they believe that youth isn’t weakness, but an assest. Araya and Hurtado hold that the youth should be nurtured, inspired and given the opportunity and tools to make a difference in this world. That is why the program is student-led.

Their entire process of building this organization was innovative and driven by entrepreneurial thinking. Mostly, because they had zero experience and the entire process was new to them. They had to think and rework, test and rethink, build and redesign the layout and operation of this organization till they found an effective and plausible solution. It was their determination and ability to identity an under-served population, that made HoPe such a success, and I can’t wait to see what they do next.

Breaking The Status Quo: A Construction Toy for Girls

 

“Close your eyes and picture an engineer,” opens Debbie Sterling in her Ted Talk in 2013. She continues by asking the crowd to raise their hands for how they pictured an engineer while their eyes were closed. Hands rose for images of train drivers and nerdy men at computers, but when she asked the crowd if anyone pictured someone who looked like her- they were silent.

Debbie Sterling was born to a Jewish family in 1983 with no intention of becoming an entrepreneur. Her path didn’t intertwine with entrepreneurship until after she had received her B.S. in mechanical engineering from Stanford University in 2005. “Years later,” she says, “I did some research, and I learned that I was actually at a disadvantage. Like a lot of other girls, I had underdeveloped spatial skills. The other interesting thing I learned was that kids who scored better on spatial skills tests, grew up playing with construction toys.”

Sterling took this new knowledge, her engineering degree, and pursued a solution to the problem of the lack of females in science, technology, engineering, and mathematics (also referred to as STEM). She quit her job and spent months working out of her apartment on a construction toy for targeted to girls but was faced with resistance from investors. “They whispered to me a well-known industry secret: construction toys for girls don’t sell, and they took me by the arm and showed me what does sell- the pink isle.”

So how does someone overcome the culture that has previously been established for the past century? Sterling knew that things didn’t have to be the way they always were but saw that girls get easily bored when playing with construction toys. When she asked what they do enjoy, the young girls responded that they love to read. It was this discovery that led her to create GoldieBlocks, the world’s first female engineering character that is teaching young girls around the world that they can be more than a princess.

GoldieBlocks combines the narrative that little girls love with construction and building toys. Girls can build with Goldie and as a result develop both their verbal and spatial skills. Sterling did what nobody else thought to- she took a toy that had been historically targeted for boys and re-imagined it for girls. Her idea is revolutionary because it’s not just taking an idea and targeting a new market, she is equipping young girls with the tools they need to develop their spatial skills in an enjoyable way. She didn’t just accept that little girls aren’t interested in those type of toys, she bridged the gap between girls and engineering. Despite the resistance she faced, her company has since flourished. According to Forbes’s 40 Under 40: “[GoldieBlox] has had more than 1 million app downloads and more than 1 million toys sold across more than 6,000 major retailers worldwide.”

As a female studying and pursuing both engineering and entrepreneurship, what Sterling did is what I strive to be able to do one day. She broke the status quo by becoming an engineer as a female, and she broke it again when she took a “boy’s toy” and redesigned it for girls. She is using her engineering skill set to help other girls discover a love for building and creating.

Debbie Sterling is more than an engineer and an entrepreneur; she’s a world changer, and although her business was originally meant to inspire little girls, it’s inspired me to use my passion for STEM to make a difference for girls like me.

Kylie Jenner: Soon-To-Be World’s Youngest, Self-Made Billionaire

Kardashian. This is the name that with one utterance, can spark debate in almost any room. This one simple name divides Americans and causes them to either rave with admiration or mock with scorn and disdain.

The name, “Kardashian” was made famous by the Los Angeles, “it” family when they started their reality television show: Keeping Up With The Kardashians in 2007. The show features a day in the life of the Kardashian-Jenner family and the exhilarating drama these socialites encounter.

The youngest member of the KJ clan is Kylie Jenner who is quickly emerging her entrepreneurial career at the age of 20 years old. Kylie has premiered on the show many times over the last 11 years and has gained an enormous amount of fame and a fan base of over 150 million because of it. Regardless of what people may think of Kylie and her family, she has utilized the exposure from the show to propel her career and to become the youngest, most successful, self-made entrepreneur in the world.

In 2015, Kylie launched her own line of cosmetics: Kylie Cosmetics. She started this entrepreneurial venture because she had a passion for makeup, because she saw an unmet need in the market, and because she realized she had the opportunity to leverage a huge platform from her already established reputation. She understood her target market and she sought to please them.

Kylie did not just blindly enter into the cosmetics world. She strategically planned for years before she actually launched her first line of lipsticks. She discovered a niche in the cosmetic market, and through understanding her target customers, she branded herself by focusing on that one specific area.

According to Elle magazine, Kylie Cosmetics sold out of all 6 lipsticks in the first 10 minutes of their release. 15 days later, when the lipsticks were restocked, all 6 sold out in the first two minutes. Whether or not this “shortage” was intentional, many believe this rush to purchase Kylie’s line was due to her marketing genius.

She not only stimulated anticipation for the release of her new line through her multiple social media platforms, she also kept in constant communication with her fans, letting them know when the lipsticks would be restocked and where they would be able find them. She also showed a considerable amount of public relations expertise by encouraging her fans not to buy from outside vendors who purchased the lipsticks for their original price of $29 and marked them up to as much as $225 on sites like eBay. In July of 2018, Forbes estimated her company at nearly $900 million. Over the next year, Kylie is expected to become the youngest self-made billionaire ever.

Kylie Jenner displays an immense amount of ambition, motivation, and persistence – traits that are necessary for any entrepreneur looking to start a business. Many may attribute her success to her family’s already established fame and reputation, but the bottom line is that she is an inspiring, young entrepreneur who has strategically used the resources at her disposal to create a cosmetic empire.

Pamela S. Stevens

Pamela S. Stevens entered the entrepreneurial world by working with the company Purch as one of their first writers for their new segments “Top Ten Reviews” in 2005.Image result for pamela s. stevens

She has been working in innovation in for the past 20 years with five different small businesses. She helped boost and promote these companies.

Since working at Purch, she became the writer and content developer for all their Business to Business properties.

This includes IT businesses and other smaller businesses. Now, Pamela Image result for purchlives in Utah writing as her career.

In college, she studied Creative Writing and Geography, showing that truly anyone can have an entrepreneurial mind.

Her business motto is “If I ever lose money, I quit.” She has stuck to that her whole business career.

 

Tonami’s Creations: For Children Aged 4 to 95 Years

Tonami’s Creations is the creation of Tonami Abiona, 7 year-old Nigerian entrepreneur who loves to draw, paint, color, write, and create.

At the humble age of five, Tonami began creating her own books of sorts, collections of art and stories. She gave them to her friends, wanting to spread her love for creation, and encouraged them to do the same thing. Her simple art form soon turned into a business opportunity when she was approached by Kid Entrepreneurs, “an organization that is primarily focused on raising the next generation of entrepreneurs;” they wanted to showcase her product!

A few pivots later, Tonami, with the help of her computer engineer and entrepreneur mum and financial analyst dad, arrived at what is now the My Story Book Kit. This product is “a creative writing resource for young readers, writers and illustrators,” containing a detailed instruction manual that guides kids through the contents and their own story-writing process. The kit encourages kids to be creative, and sharpens problem skills, all the while helping with personal and educational development.

Tonami’s branding is, quite frankly, genius. It’s a brand by kids, for kids, but appealing to parents, teachers, and gift-givers as well. The business increases their presence by showcasing at events and offering their products through different retailers. They also market the My Story Book Kit as a great gift idea and sell t-shirts to increase brand awareness.

Taking an everyday piece of joy and turning it into a business, Tonami’s Creations has re-created the way kids around the world look at creativity. To see their website, click here.

Blair Files

http://blairfls.wixsite.com/illustrations/about

When we were little – 4 or 5 years old – my cousin Blair and I liked sitting on the rocky coast of Maine with paper and crayons, drawing what we imagined to be grand scenes of the mighty ocean; to anyone else, those pictures looked like a bunch of scribbles. As the years past, my pictures were still just scribbles – I have roughly the same degree of artistic talent as an elephant holding a paint brush in its trunk; Blair was a different story: it quickly became apparent that she had real talent as an illustrator. She loved to draw and she was good at it. Over the years she also picked up talent with paint and sculpture.

Jump forward to when we were a pair of 18-year-olds trying to make one of the biggest choices of our lives: COLLEGE. I was bound for the liberal arts, Blair for the fines arts; we both got our first choice: for me, Grove City College, for Blair, the prestigious Rhode Island School of Design. We were all so proud of her: despite the fact that no one in the recorded history of our family had ever done anything as impractical as going to art school, we were blown away by her talent and thrilled that she had been accepted to what is arguably one of the greatest art schools in the world.

So, we both packed our bags and shipped off for school. But while I immediately felt that I had made the right choice, Blair was plagued by doubts: not doubts about her choice to be an artist, but with questions about whether she was ready for this. She decided she wasn’t. After two weeks on campus she realized that she had a lot of personal growing to do and that RISD was not the place to do it – not yet, anyway. Of course, it was all a bit more complicated than that, but for the sake of brevity I won’t go into more detail.

Thus, Blair found herself taking a spontaneous gap year. In all honesty, she had always wanted to take a year off before college, but now that she was doing so, she didn’t have a plan. But these things always seem to work out in the end: she was offered the chance to go to Scotland to work for six months – something else she had always wanted to do. The only problem: travel is expensive!!!

But, undaunted as ever, Blair came up with a solution: she was an artist, and she was going to support herself as such! She had already created a large and impressive portfolio of original pieces, so she launched a website to sell prints of her work to support her trip abroad. She also started working for commission. 

Anyway, skipping ahead a little bit: Blair made it to Scotland where she had the incredible opportunity to work for YoungLife Ministries. In her work, she saw the incredible darkness that comes with a life without Jesus Christ: she saw kids who desperately needed Christ, and new that she was called to share Him with them. But it was very well to do so for six months in a youth camp, but what about back in America? She was going to be an artist, not a minister.

Well, like I said, Blair knew that she had a lot of growing to do: and grow she did. While she was in Scotland she had the chance to explore what it meant to use one’s talents for God; she learned that our gifts are not our own, but are to be used in service to the Lord. What did that mean for a 19-year-old who wanted to draw, but who also wanted to do more than illustrate children’s Bibles?

Eventually she found the answer: she decided not to go back to RISD but instead to enroll in the University of Delaware which had a program in Visual Communication – there, she would not only get a degree in fine art, but also in communications and visual media, learning the skills she would need to communicate truth through her art. She recognized that art isn’t just about creating beauty: it’s about creating the kind of beauty that points the viewer to the author of all things beautiful.

Today, Blair is a Junior at University of Delaware, still working to complete her degree. She is also still selling work through her website to help support her studies. Her story as an entrepreneur is still in it’s early chapters: much of it is still unwritten. Thus far, she has had enough success to allow her to fund the studies that we are confident will one day allow her to share the message that we are all called to spread. We don’t know what she will draw, who she will draw for, or what she will say through her art. But we know that she as chosen a profession that is, above all, about communication, and that she has the greatest story of all to communicate. Through her website and commissioned work she has already been able to start reaching people – now all that’s left is to watch her grow!

I like Blair’s story because it serves an in important reminder of the fact that entrepreneurship doesn’t have to mean something huge: sometimes its something as small as selling art to fund travel. Its also important to remember that as Christians we have a higher calling in whatever we do: to serve the Lord. Blair became an entrepreneur because she was a broke almost-college-student who needed to get to Scotland. Once there, she discovered that her true calling really was art, not business. Now, she’s learning what she wants to say with her art and how she wants to say it. Will she one day go into business for herself as an artist/entrepreneur? Who can say: I personally think that art is a form of entrepreneurship…. The important thing is that we serve the Lord in all we do – be it painting scenes of the cross or painting scenes of nature; running a “Christian Business” or running a “Secular business” that operates on Christian principles. I believe that finding ways to serve the Lord in all that we do is the highest calling of any entrepreneur and that turning our work into a way of serving God is in itself an entrepreneurial act.

Blair also reminds us that we don’t necessarily have to “paint the cross” to serve the Lord. I look at the things she creates and see the Master’s hand: whether she is painting the portrait of a child of God or something silly that just popped into her head, I see the kind of true beauty that is precious not because of who created it or what they created, but because it came from the hand of a woman who loves God and who knows who her talent is from and what it is for.

Ollie Dee Design

What makes Ollie Dee Design special is not so much what they do (it’s a pretty run-of-the mill custom design company that largely works with other small businesses) but the story they tell: Ollie Dee Smith is the grandfather of a dear friend of mine: Leigh Anne. Growing up, Leigh Anne watched her grandfather struggle as an entrepreneur but also saw the triumph of hard work and success. What did she learn form all this? She learned that if something is worth doing, it is worth doing well.

And that’s how she markets herself: as a young designer who is passionate about what she does and about helping others grow their businesses. And since that is the work she has chosen for herself, she is dedicated to doing it well! She takes her “old school work ethic” and adds to it “modern branding and design”. Leigh Anne promises her customers open communication, honest criticism, and level-headed guidance as they work together to provide high quality product to a market infatuated by all things fast, cheap, or easy.

We’ve all heard it before: “they just don’t make things the way they used to;” “we weren’t afraid of hard work back in my day;” “if young people would only take a little pride in their work, things would be better”… We’ve all heard this type of thing a thousand times; most of us role our eyes and assume that our grandparents are just nostalgic for their youth. But not Leigh Anne! She had the wisdom and humility to recognize that her Grandfather’s success as an entrepreneur wasn’t a coincidence. She saw that he had valuable insight to offer, so she built her business around the values he taught her. After all: if it ain’t broke, don’t fix it!

PGH Startup Weekend: Amelia App for Women

Do you ever wonder what could be acheived in 54 hours? In 2016, Pittsburgh Startup Weekend Women’s Edition was hosted for the first time ever… and as a result, the winning team Go Jane Go’s Amelia App is now in the beta testing phase. Kate’s idea to create an app to connect women with other professionals in cities away from home was given a chance to develop when she and her sister Ellen attended Startup Weekend and met UX Designer Sanjana. Together they were able to create a solid foundation for their venture while not only winning the competion, but receiving resources to help them in their quest to develop it. These three individuals skills paired with the proper resources and enviroment accelorated the creation of a community womens app.

This year at Pittsburgh Startup Weekend, three of the top winning teams were comprised of some your own fellow GROVERS, with business ideas for Active Home, Chute and The Good Find… so be on the lookout for these potential businesses in the future!

Learn more about…

 

Chasing Paper

Elizabeth Rees grew up in an entreprenural family, her father managed a printing plant called Kubin-Nicholson. Although she didnt always plan to become involved with the family printing business, she ran a line of modular wallpaper using the plant’s digital paper that became an instant hit among her friend that sparked serious word of mouth. Elizabeth has traveled through many towns and cities growing up and her entrepreneurial spirit has been cultivated along the way. Having to decorate her many homes around the globe, the idea for a modern wallpaper for the urban home was formed. Chasing Paper is an e-commerce brand that specializes in stylish, removable wallpaper that was led by Rees with backing by her families company. It is on track to hit $1 million in sales with its wall paper retailing at $40 a piece. This entreprenur found a way to use what she had availible to cater to her own style and passions.

www.chasingpaper.com