Archive for Women Entrepreneurs – Page 4

Ekaterina Demenkova

Ekaterina Demenkova recently made it on the Twenty Under Twenty list, where she pitched her health tracking app, PODIL. She graduated from Carnegie Mellon University, and is the Founder and CEO of PODIL. This type of position comes with great responsibility, but Ekaterina was passionate about her innovative cause and became an established young entrepreneur that helps many people with her creation.

PODIL promotes wellness, and allows its users to meet their health and wellness goals through an AI. The AI assistant gives the user a list of steps specifically curated for them that helps make someone’s health goals attainable. It utilizes a communal platform where people can share their accomplishments with their friends and family, and compete in challenges together.

Ekaterina’s overall goal was to make health information and personal health tips more accessible, and her app does just that. Her mission is to help people develop healthy habits, and grow easily, and PODIL uses technology to her advantage in doing so.

She is a perfect example of an innovative, young entrepreneur, especially considered what she has accomplished at such a young age. She revolutionized a new way to receive accurate, efficient, and reliable health information and advice so that people can make positive and healthy changes in their lives.

Rachel Zietz – Young Entrepreneur

Rachel Zietz was a 13-year-old entrepreneur on shark tank, pitching Gladiator Lacrosse. Rachel found a problem with lacrosse equipment, specifically rebounders, which could not withstand rough weather conditions. Rachel developed the “All Ball Pro” which is a rebounder that can be used in any condition, due to better materials being used in manufacturing. The All Ball Pro retails for $899.99, coming with a warranty. Rachel has also expanded into other products, such as lacrosse balls that do not wear down, and stick tape. Gladiator Lacrosse has become revolutionary in the development of sturdy lacrosse equipment, as there is a high demand for long-lasting lacrosse products.

Rachel saw an opportunity for growth in that the sport of lacrosse is growing, and in many of the areas where lacrosse is played, weather conditions are harsh leading to the wear of equipment. Rachel created value in her product by manufacturing innovation.

Twelve Oaks Boutique – New Aspiration

Twelve Oaks Boutique is a small little boutique in my hometown in Wapakoneta, Ohio. This little shop was started by two women who were originally teachers but were inspired to start their own boutique. They already had an occupation, but they saw a need in my small town for a cute little boutique where women can get cute clothing apparel. Many teachers want cute and practical outfits to wear to school, and because they were teachers, they knew firsthand what women and teachers like to wear. They are unique because they did not have any background knowledge on how to start a business, they researched what they needed to do and took action. What drives them is to bring joy into people’s lives through these clothes and you can tell they care about every customer. Their business is interesting because they are very small, but they also have a website where you can order the clothes online and then either have them delivered to your house or pick up in the store. They demonstrate the drive of entrepreneurship because they are self-driven, and they are always trying new things and trends. They are innovating through buying and reselling clothes and other products for a more expensive price, but it is more convenient because customers are able to purchase online and try items on in the store.

Morgan Swank – Up and Coming Producer

Morgan Swank may be young, but she is experienced as any veteran producer in the business. Morgan Swank is the CEO of “Moonscar Productions”. You may have not heard of her but you’ve heard of what she has worked on. She has worked on projects like “Late Night with Jimmy Fallon”, and “Saturday Night Live”. Morgan is also an Emmy-winning television writer and has worked on Broadway Video productions.

Most people see Entrepreneurs as business people, but Morgan breaks that mold. Coming out of college, she joined the entertainment industry working on small projects as an employee. Morgan began to see obvious pay gaps and racial, sexual and religious bias in Hollywood, and decided to begin her own production company that would highlight these issues. Majority of the employees at Moonscar are Women, and LGBTQ+ people. Her films work to highlight racial, gender and sexual biases and highlight the people within these under-represented groups.

Morgan runs a very risky business. What she is doing is extremely different from what any major production company is willing to do. Her plan is not what the status-quo would accept and that means her success is up in the air. She could pick up eyes and gain a lot of traction, or fail horribly and that is one of the issues of the production industry. What gets the money is trends and flashy productions. Going out of the “norm” can be risky but Morgan is willing to risk her success to highlight under-represented groups.

Morgan has created something very special and isn’t trying to go AGAINST major production companies. Instead she is creating something totally new, and has found incredible success through that. She is currently working on 3 music videos, 2 short animations and one feature for Sundance Labs. Through her risk, she found major reward and traction in the industry.

Stephanie Conway

Stephanie Conway made a career in brand marketing and events once she graduated from University of Los Angeles. Stephanie worked in public relations for awhile until she quit and started her own marketing virtual assistant business. Circumstances happen in everyone’s life that potentially change the trajectory of their life. Same goes for Stephanie. Stephanie moved back to the UK after a death in the family. She realized later that she thrived much more in the United States. She moved back to the states and continued to thrive. Stephanie had created an impressive resume while working on campaigns with the top influencers and celebrities of the world. Stephanie’s business allows her to life the exact lifestyle that she needs in order to continue to thrive and be successful. I find her lifestyle remarkably interesting. I think that her values of something as simple as the sunrise has made her travel the world more than I can fathom. Stephanie is truly inspiring because of her story as well as how enthusiastic she is about her work. Stephanie is a big advocate for people wanting to become entrepreneurs but who may be too afraid to do so, because of the competition within a space. Stephine believes that people can be innovative and succeed in what they are enthusiastic about. I wonder if Stephanie utilizes her travel to meet new people, network, and build relationships with people or if she purely travels for her enjoyment. I feel like her lifestyle puts her in such a unique position to meet all sorts of influencers and celebrities from around the world.

Tehzeeb Lalani by Anna Ortiz

Tehzeeb Lalani, a young entrepreneur based in Mumbai, India, seeks to heal peoples’ relationship with food. She owns the company Scale Beyond Scale, a Mumbai-based company that consults clients on nutrition. Scale Beyond Scale is designed to help clients move beyond mindsets of short-term weight loss goals and on to mindsets of wholistic and long-term health. Lalani seeks to teach people to design behaviors that they can keep for a lifetime. Working with clients including those with health concerns such as diabetes and heart disease, Scale Beyond Scale is equipped to help people look at issues other than weight loss. She calls the movement toward wholistic health” more sanity, less vanity!” Lalani believes that two strategies for success in implementing ideas are setting deadlines and having a partner for accountability. “Telling people about the idea and that you will bring it to life in a few weeks/few months is also a great way to ensure you hold yourself accountable,” she says for an interview with ideamensch. She is also fond of her morning routines, which include meditation, breakfast, an hour of work, and a yoga class. She says that because she lacks control over the rest of her day, her morning is important for her to feel centered and grounded; she can then tackle anything that comes her way next. I think Tehzeeb Lalani conducts herself with thoughtfulness in both her personal context, with her morning routine, and professional context, in her field that prioritizes psychology. People would do well to slow their lives, think hard, work hard, and take care of themselves as Lalani does.

Adelle Archer by Anna Ortiz

Adelle Archer, CEO and co-founder of Eterneva, is on both the Inc and Forbes 30 Under 30 lists. In addition, Mark Cuban invested in her business when she went on Shark Tank in 2019. Eterneva is a business that Archer created after her friend and mentor Tracy Kaufman died from pancreatic cancer. The company produces diamonds out of loved ones’ ashes; Archer conceived of Eterneva because at the time, there were not many options for memorializing passed loved ones. Although cremation is at an all-time high popularity, the ashes get thrown away after about one generation. More lasting, however, would be diamonds made by Eterneva. Diamonds, Archer believed, not only allow people to mourn, but they also allow people to celebrate. I love Archer’s view that people should both mourn and celebrate. The idea is one that Christians should take to heart, as we recognize that death is not part of how the world should (and will) work, and yet hold that it is a gateway to the sweet next life with our loving Savior. Archer knows that the seven to eight month process for making the diamonds is not a drawback but a strength because it gives people time to mourn and process the death. The Eterneva team sends videos, pictures, and updates to mourning clients as they wait for the diamonds, which I believe is an innovative way to care for people. On the celebration side, the Archer counts on the diamonds to encourage people to share stories about the people who died. According to Archer, the diamonds help people to lean into the subject of death instead of turning away from it. Archer believes, and I wholly agree, that our culture hides death too much, and that communication about death is vital to caring for grieving neighbors.

Brown Girl Stationery

Brown Girl Stationery was founded by Kamaria Warren (13) and her mother. The two started this business after going shopping for backpacks, school supplies, and t-shirts, but finding none that represented black or brown girls. The inspiration behind BGS was “to develop a brand that black and brown girls could identify with.” Kamarias hope for her brand is that it inspires anyone that comes in contact with it.

https://brown-girls-stationery.myshopify.com/pages/meet-mari

 

Unstoppable Protective Gear

After looking through some of the success stories on the Young Entrepreneurs Academy website, I came across a 14 year old girl who started the company Unstoppable. Unstoppable was started by Taylor Ryan,  a 14 year old lacrosse player. The inspiration for this product came from Taylors personal experience on the lacrosse field. On her website she states ” I was getting tired of being slowed down by painful hits to the chest while playing lacrosse.” Before her product, there was not a protective cup sold for women to wear while playing contact sports.

Taylors product is essential to protecting the physical heath of female athletes. As she states in her website, impact to beast tissue can lead to non-cancerous lumps to form and appear as tumors. These lumps then lead to the formation of firm scar tissue. Taylor provides all of this information as to why her product is needed in women’s sports on her website.

In high school I played lacrosse, a product like this would have been incredible on the field. Playing contact sports with little protection was always a concern, especially when mens lacrosse has much higher standards for saftey. Taylor is completely innovating the realm of women’s sports with her product.  She is raising the bar for women’s sports protective gear.

https://www.unstoppable-gear.com/about

Creating the Future of Publishing

Often Entrepreneurship students are asked to think outside the box. To find pain, find the problem and brainstorm a solution. This is the exact formula the creator of Canva, and Aussie native, Melanie Perkins followed. After struggling to create her high school’s yearbook she knew there had to be a better way. She believed that in the future, publishing would be streamlined, and connected through the internet for collaborative work. Adobe and Microsoft were not accessible to high school students. “People would have to spend an entire semester learning where the buttons were, and that seemed completely ridiculous,” she said in one interview.

She told her boyfriend about her idea, and it took off from there. Transforming her living room into an office she began to research and develop her idea. The pair created Fusion Books to start. Students could collaborate online and submit them to a printer. From there they would be delivered to schools all across Australia.

 

Next, Melanie and her boyfriend-turned-business-partner set their sights on a new goal, Silicon Valley. During a conference in Perth, she was invited by Bill Tai to San Francisco to give a second pitch. There, Melanie had more time to go into detail about Canva, although it didn’t appear to go over well. “I thought that he didn’t really like what I had to say. He was on his phone, and I thought that meant he wasn’t really engaged in what I had to say about the future of publishing,” she said. In reality, he was busy forwarding her information to his contacts. She had great success after building relationships within Silicon Valley.

In 2012, her idea finally came to fruition. Lars Rasmussen, a co-founder of google maps, took an advisory role to help find a developer. The trio welcomed new team member, Dave Hearnden. After their first funding round, they had 1.5 million in investments- they had completely oversubscribed. The Australian government matched that total in a bit to keep the growing company along the native Aussie shores.

The site went live the following year, and revolutionized content marketing possibilities. As of today, Canva has assisted in the creation of over 2 billion designs. They are accessible in over 190 countries and continue their quest to help individuals publish anything, anywhere.

 

Have you used Canva before? I love using it for everything between Instagram posts and stories to staying organized with school. You can check them out on their socials or visit their website to get started!