Eterneva
“Makes memorial diamonds out of the cremated remains of loved ones.”
This startup was born from personal loss. The founder, Adelle Archer, lost her mentor to a battle with pancreatic cancer. She discovered the lack of options of ways to commemorate loved ones. The business Archer was working for at the time was researching diamond development that, combined with a trend in cremation over burials led her to wonder if the carbon from the ashes of loved ones could be used to create diamonds. She found a few other companies were successfully doing so and began working on her own way of sentimentally including passed loved ones in life. Eterneva sends a small portion of ashes to Amsterdam where the eight month process begins. Unlike competitors, Enterneva includes the buyers in the process by sending text updates throughout the eight months. They build close relationships with their customers throughout this time and appreciate the person being memorialized. Customers can also pick from a variety of colors- traditional clear, red, pink, yellow, blue,green, and black. Many families pick colors that were special to their loved ones.
Will this be an accepted way to move foreword in grief?
Admittedly, this does sound a bit strange at first. However, Archer explains, diamonds allow people to pass the memory of loved ones down generations where ashes in urns do not. At first I thought who would ever turn someone they loved into a piece of jewelry? The more I read about this idea, the more it began to make sense to me. Life is beautiful, why would we not want to commemorate it in a way that reflects the beautiful people we get to share it with? This is a deeply connective idea, I believe there is truth in saying the diamonds can be an excellent way to grieve losing a loved one and still feel connected to them.
What is the cost of Eterneva?
Diamonds made naturally are pricey to begin with, how does Eterneva compare? Eternrava asks $7,000 for .5 carat diamonds. It is in fact more expensive than natural diamonds, however these diamonds have a much more emotional factor to them.
throughout his high-school career. This experience showed him how much he loved working for himself and he developed a growing desire to be an entrepreneur in the future. He also decided that he didn’t want to do work that relied on weather or a lot of physical strength. Some other things that drove him to be an entrepreneur include the opportunity to make a difference in the lives of others, the opportunity to be extremely successful, the uncapped financial opportunity, a flexible schedule, and less risk in the long run. During his college career, he discovered that through digital marketing, he could meet all of his needs and desires.
