MrBeast is a YouTuber with currently 105 million subscribers. He started the channel at just 13 years old, now being 24. Started off just uploading gaming clips. But later moved on to giving away money to strangers. A formula that would make him famous. He is a social entrepreneur that uses his giving to create more giving. How he does this is that every video he makes gets bigger and bigger in scale. He says that he barely keeps any of the money he makes. Instead opting to reinvest the profit from the last video into the next. He simply enjoys just making his content bigger and better. Currently he spents upwards of 3.5 million a video. and getting between 50-100 million views. With his best video sitting at 290 million views. He is really good at taking a current trend and capitalizing on it. For example, that 290 million video was when he recreated the popular Netflix show Squid Game back last year. Using the hype around it to make his recreation go viral. He was one of the youtubers to do this format. And by far is still doing the best.
He also capitalized on his own branding and recently opened up his own series of burger joints. Which on the opening day sold out almost instantly. He also sells plenty of t-shirts.
