Often, when people think of personal trainers, they think of big, bulky men who eat enormous amounts of protein and only wear sleeveless shirts. Alice Liveing, however, does not fit that stereotype. Alice Liveing, instead, is a girl who used to describe herself as a “junk food addict.” After years of unhealthy eating habits, acne-prone skin, and low confidence, she decided that it was time to make a change. She started to change her eating habits by only eating healthy or “clean” foods. She would post all of her meals onto her Instagram page in order to keep herself accountable. On top of this, she started to workout regularly and posted her progress to her Instagram account as well.

She was able to quickly shed two dress sizes, going from a 12 to an 8, by simply changing her diet and exercise routine. It was not long before people started to notice and admire her progress. Through her Instagram, they were able to track her journey and use it as encouragement to fuel their own. She quickly gained 636,000 followers on this social media platform, catapulting her entrepreneurial and fitness career.

She capitalized on her newly found fame in order to launch her own personal training and fitness business. She has also written 3 books, one of which is the famous: The Body Bible. By the age of 24, Liveing has been able to build a successful career, not only as a personal trainer, but also as a business woman and entrepreneur. She used the resources at her disposal to grow and market her business as much as she possibly could.

Alice Liveing is a terrific example of a young entrepreneur because she adapted her business model to fit the needs of other young people. She used social media to reach other millennials in order to better advertise to the market she was familiar with. This shows the importance of pivoting your ideas and adapting your businesses to align with your target market. I am inspired by Alice Liveing and would like to take a similar approach to marketing with my future business.