Grace Beverley: TALA and Sustainability

Grace Beverley is a perfect example of a Gen Z entrepreneur who’s built a brand that’s really in tune with what young people care about today. She’s the founder of TALA, a sustainable activewear line, and Shreddy, a fitness app, and her approach to business feels genuinely different. Like Ben Francis, who started Gymshark to make workout gear for lifters who wanted to show off their hard work, Grace saw a chance to make activewear that’s not only stylish but also environmentally friendly.

Like us, Grace Beverley spent some time in college, and her journey started while she was still a student at Oxford. In perfect Grover achiever fashion, she juggled classes while also her growing social media presence as a fitness influencer. She realized that while there were tons of workout brands out there, very few of them actually cared about sustainability in a serious way. Most big brands talked the talk, but Grace wanted to walk the walk—she wanted a brand that would actually make a difference. So in 2019, she launched TALA to offer stylish, affordable workout gear that doesn’t compromise the environment.

One of the things that makes TALA special is how open Grace is about their production practices. She’s all about transparency, sharing details on everything from materials to manufacturing, and her customers love it. With TALA, people aren’t just buying workout clothes—they’re supporting a brand that matches their own values.

Grace also created Shreddy, a fitness app that’s more about balance and wellness than just hardcore fitness. It’s full of workout plans, meal ideas, and lifestyle tips, making it easier to fit health into a busy life. Shreddy isn’t about getting shredded in the traditional sense, but rather about making wellness accessible and fun.

Grace Beverley’s story shows that entrepreneurship isn’t just about selling a product—it’s about making a difference. Through TALA and Shreddy, she’s proving that you can run a successful business that actually cares about its impact on people and the planet. She’s setting an example of what the future of business could look like: authentic, purposeful, and genuinely connected to what people want.

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