The Tanzanian economy is challenging to navigate, particularly for a young female “agripreneur,” one who is making entrepreneurial innovations related to agriculture. Small businesses are supported little by the government. However, since spotting a gap in the agricultural business, 30-year-old Brigite Faustin has worked hard to innovate the business. Most edible oils are imported at high expenses from other countries, with local companies failing to meet quality standards and independent farmers struggling as a result.

In response, Faustin’s business OBRI prioritizes value and quality through the manufacturing of edible oils while supporting local farmers and working to improve the agricultural conditions for better product quality and quantity.

The initial three months were a challenge for Faustin, who doubted her brand would stand out. However, she managed to overcome the challenges and has become immensely successful in her field. Regarding what brought her success, she reflects that “I chose to shed my illusions, understood the core value proposition in my business model, and demystified the workings of the business world.” Faustin sees new opportunities for similar success for Tanzanian women like her in the future. She describes women today as being “ready to work for it” instead of just being satisfied with what is handed to them.

In a changing society, modern African agriculture has become more commercial-oriented, leading to far more opportunities for women, and young entrepreneurs as a whole, to jump on board and launch businesses of their own.

Learn More: https://sheleadsafrica.org/brigite-faustin/