“Business is boomin’” for 19 year old entrepreneur Benjamin Kapelushnik. It all started when he was around 13 years old and started becoming what is known as a “sneaker head.” Around 15, he began to buy and sell a lot of shoes to people he knew, online, through social media, as well as to celebrities. Benjamin “Kickz” Kapelushnik makes his money from reselling rare sneakers. The market value of resale sneakers has steadily increased in recent years and is now valued at around $1.2 billion. He is able to get some rare sneakers before they even hit the market and he resells them on his SneakerDon website as soon as he gets them. He is able to get all the shoes in all the sizes, which sets him apart from other resellers in the market because they generally only have a few sizes. This gave Ben an advantage over his competitors and attracted a lot of business.
Some of his most well known customers include DJ Khaled, P Diddy, and Travis Scott. Benjamin’s family recently moved to Los Angeles and he believes this will help his business to grow. Currently, he has near $1 million in stock shoes waiting to be sold and buys more almost every day. He makes around a million dollars a year reselling sneakers online. That money is not even including the money he makes from selling to celebrities. The celebrities tend to buy the more high-end sneakers too. All this is possible because of his great marketing skills. He gets the sneakers from resellers that don’t have the customers that Ben has.
