Gerard Adams is no stranger to entrepreneurship. He co-founded the popular newsite targeted towards millennials, Elite Daily. It was sold to the Daily Mail for $50 million. He contributes to the Entrepreneur Magazine. He’s also the founder of a startup accelerator for millennials, Fownder.

Fownder is an online community that provides networking, connections, brands, and other providers for people looking to start their own business. Their goal is to provide customers with “exclusive access to curated tools and lessons, chosen to make your business reach its full potential,” according to their website.

Adams capitalized on capitalism itself — he realized the interest in young people to become entrepreneurs and developed a unique platform to aid them in this process. With the exclusive courses and connections that comes with the membership, he made Fownder a desirable option for new business owners as well as established companies. 

The website also features a blog with posts such as “Why you should listen to your heart” and “The unwritten rules of storytelling.” Fownders aims to equip new entrepreneurs with the creative and empathetic skills they need in order to be thoughtful entrepreneurs.