Selena Gomez–a celebrity most renowned for her acting and singing–took on the role of an entrepreneur in 2020 with her makeup line, Rare Beauty. The launch occurred a month prior to the start of COVID-19 lockdowns—just before the universal decline of mental health. Gomez saw a growing need in society, so she chose to focus her brand on improving mental health and self-love.
Her drive to meet this need stemmed from her personal struggles with bipolar disorder, and her strife was not in vain. Her past fueled her passion for making Rare Beauty more than just a makeup brand. Gomez sought to create a warm and inviting community for people to find self-acceptance in. The most notable principle Gomez applied to her entrepreneurial venture was to find the right opportunity. A problem had arisen and she was determined to make her brand a part of the solution.
Any aspiring entrepreneur can learn from Gomez that their passion needs to be obvious to consumers. Customers are more willing to trust a brand that goes above and beyond to solve their needs than a brand that does the bare minimum.
PHOTO: RARE BEAUTY