Archive for cosmetics

Selena Gomez

Selena Gomez–a celebrity most renowned for her acting and singing–took on the role of an entrepreneur in 2020 with her makeup line, Rare Beauty. The launch occurred a month prior to the start of COVID-19 lockdowns—just before the universal decline of mental health. Gomez saw a growing need in society, so she chose to focus her brand on improving mental health and self-love.

Selena Gomez Says She Created Rare Beauty 'for Everyone' Her drive to meet this need stemmed from her personal struggles with bipolar disorder, and her strife was not in vain. Her past fueled her passion for making Rare Beauty more than just a makeup brand. Gomez sought to create a warm and inviting community for people to find self-acceptance in. The most notable principle Gomez applied to her entrepreneurial venture was to find the right opportunity. A problem had arisen and she was determined to make her brand a part of the solution.

Any aspiring entrepreneur can learn from Gomez that their passion needs to be obvious to consumers. Customers are more willing to trust a brand that goes above and beyond to solve their needs than a brand that does the bare minimum.

PHOTO: RARE BEAUTY

Candela Cosmetics

Erin Alessandra Jung is the 19-year-old mastermind behind the beauty brand “Candela Cosmetics” which is currently expanding from its flagship store in Singapore to the California market.

Erin’s passion for beauty and interest in makeup began when she was just 10 years old. She started a channel at this tender age, but even further challenged age expectations when she started her own cosmetics business at just 17. The inspiration for Erin’s brand was a simple one– personal motivation drove her to recognize and meet a gap in the market. Erin found herself disappointed by the lack of options for her own sensitive skin and decided to take a leap of faith and make her own product.
Erin faced a lot of backlash because of the fact that she was a young woman looking to make it big in the cutthroat world of entrepreneurship in the risky cosmetics market.
Despite everything against her, Erin seems learned on the ins and outs of starting a business– she learned the hard way that you cannot do everything yourself and now has learned to delegate.
She also offered advice to other young entrepreneurs starting out, “Don’t let your fear of failure hinder your progress!”
She is also a driven young woman outside of Candela Cosmetics, pursuing a bachelor’s degree in economics and chemistry. Erin’s determinism and ambition are inspiring to the typical college student– she does college while also helming a successful business!

References:
Article in Today Lifestyle, Elle

Candela Cosmetics Website

Article in the Singapore American School Paper