Adelle Archer’s business, was originally inspired from losing her best friend/mentor, and having a not so pleasant experience with another company that turned those ashes into a keepsake. Because she had a master’s degree in entrepreneurship, she decided to use it and start up her own company that turns ashes of loved ones into diamonds. She apparently comes from a long line of women who have defied their stereotype and believes that true success can be driven by the energy of something that you are passionate about.
Here is the source I used: https://thestrive.co/successful-young-entrepreneurs-stories/