Whilst looking for a way to be able to brainstorm on the walls of his dorm, John Goscha stumbled upon the concept for IdeaPaint, a product that turns any surface into a dry erase board. Through the help of several partners and friends and over the span of four years, IdeaPaint came into commercial existence and revolutionized the process of innovation.
IdeaPaint sells dry erase paint in both clear and white colors, as well as their product PULL, which is a magnetic wall covering that combines with the dry erase paint. The truly unique thing about the paint is it allows you to turn anything into a dry erase board; we’re talking table, doors, and even a camper!
Customers from all over are having IdeaPaint products infused into their offices, businesses, and even their homes. Wayfair, an online home furnishing company, has featured this innovative creation in some of their design creations. TED even had an IdeaPaint coated wall at their 2015 Vancouver Convention Center. It was a prominent place for the TEDsters to collaborate, reflect, and add to artist Cascio’s designs.
IdeaPaint calls their product “the ultimate idea tool” and they hope that they can be a part of their customer’s best ideas. Their innovations are centered around the idea of helping others be innovative, and that’s pretty neat.