Archive for Marketing

Jacob Landis-Eigsti- Jacob LE Video Production

Posted by campagnama21 
· Thursday, September 16th, 2021 
· 2 Comments

Jacob Landis-Eigsti is the founder of Jacob LE Video Production which helps companies gain new marketing and video production clients. He has run his own business for 10 years now and is very successful. Jacob says he started this business because he saw many businesses struggling to tell their story and connect with others online. He wanted to use his marketing and video production skills to help other businesses.

Jacob’s business is very innovative because he uses the internet to communicate with people on how to grow their business through video. I found it unique that his goal is to teach people how to market their businesses better, instead of only trying to make his business the best. He is very selfless in this sense.

Jacob says he starts off each day by making a to-do list with three things he wants to get accomplished for the day. He also turns his phone off for 90-minute blocks in order to get tasks done without getting distracted. Techniques like these demonstrate a focused business person. He also said a success strategy of his is to always follow up with a client or business partner you’ve been talking to. This allows for closure or further conversation with peers.

Facebook, Instagram, and online video advertising are some of the things Jacob focuses on helping people with in his business. We are becoming more and more dependent on social media every day, so I think it was very innovative of Jacob to incorporate this into his business. If people are unsure how to market themselves online, it could be the downfall to their business. Jacob LE Video Production is an easy solution to help small/medium businesses with these advertising techniques.

Being a marketing major, Jacob Landis-Eigsti specifically inspires me to grow in my marketing knowledge so that I can eventually help people in the way that he does. In an interview with Carlyn Runnels he states, “Also, learn business skills first as an entrepreneur. It’s important to be good at your craft, but business skills and sales skills are incredibly important.” This inspires me to learn the basic business skills first, because this will set the foundation for being able to help people with all kinds of businesses, like Jacob does.

Below is a series of blog posts Jacob has posted on a site called Medium in order to assist with marketing, social media and video strategies.

Jacob Landis-Eigsti – Medium

 

Sources:

Jacob Landis-Eigsti (ideamensch.com)

Jacob Landis-Eigsti – Medium

2 Comments
Categories : Advertisement, Business, Business::Entrepreneurs, Creating, Experience, Film, Male Entrepreneurs, Marketing, Social Media, Technology, Video Production
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Bravo Company Manufacturing

Posted by Asher Passalinqua 
· Saturday, November 16th, 2019 
· 3 Comments

Bravo Company Manufacturing is a firearms manufacturer that was started in 2003. After serving in Iraq and being part of Operation Iraqi Freedom, former United States Marine Paul Buffoni began Bravo Company Manufacturing in his garage in Hartland, Wisconsin.

After 9/11, there was a massive increase in the demand of riffles and other firearms from people in the United States that were looking for tools to defend themselves and their families. At the time, there was only one large manufacturer that was making AR15 and M4 riffles for the commercial market, which was the legendary gun manufacturer, Colt.

Buffoni quickly recognized that there was a need in the commercial market for riffles that were professional quality and that people could rely rely on in literal life or death situations. This is exactly what bravo Company USA provides: they rigorously test each riffle, barrel, and upper-receiver that they produce in their factory, and if any one of their products does not meet 100% of their specifications, they immediately scrap the product and will not sell it to any customer.

Bravo Company has been based in Hartland, Wisconsin since 2003, and they are one of the largest employers in that area. Interestingly enough, Buffoni focuses on hiring people that thing more like mechanics or engineers, since they are able to help the company develop better, more innovated products to bring to the market. Bravo Company spends years developing new parts for their weapon systems, with the focus on making these products lighter and stronger than previous versions.

Paul Buffoni was able to recognize a real need in the firearms industry and used his expertise in this field to create high quality, affordable products that the market desperately wanted. Buffoni also helps out other veterans through some charitable efforts of his company, and he loves to spend time giving back to the great community of veterans that we have here in the United States. Bravo Company is an excellent company, with a great founder, that accomplishes it’s mission of being a premier gun systems manufacturer in a simple, and customer friendly way.

3 Comments
Categories : Business, Charity, Firearms, Great Ideas, Manufacturing, Marketing
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Mobile Advertisements: Innovation in the Marketing World

Posted by GustafsonTE1 
· Monday, October 1st, 2018 
· 1 Comment
Ed Hollands DrivenMedia

Creator of DrivenMedia, Ed Hollands (23)

One day, while in traffic, Ed Hollands had a “light bulb” moment. He saw three commercial trucks with completely blank sides and thought about how to utilize that space. The idea he came up with has made him a lot of money, 7,800 pounds per truck to be exact. On an average day in the UK, 55,000 people will view the advertisements that Hollands has placed on commercial vehicles. His startup, DrivenMedia, collects the, already mentioned, 7,800 pounds per vehicle plus VAT for a twelve month package. In addition to that, production costs for each vehicle is around 5,500 pounds. Hollands idea has proven to be very lucrative.

When questioned about his age, Hollands responded, “When making deals there have been some people who have doubted my capabilities because of my inexperience. In fact, the reality is quite the opposite, I am willing to bend over backwards to make opportunities work for my clients and investors.” He has taken on the stigma surrounding young entrepreneurs regarding experience and has flipped it on its head. Instead of focusing on the problem of inexperience, he has focused on his vision of innovating marketing in the UK. Traditionally, advertising done near transportation is on stationary platforms such as billboards. Hollands has innovated that industry by mobilizing advertisements. Companies now have the opportunity to advertise over a larger span of land, allowing for more people to view their advertisement.

Hollands has inspired me to think and work beyond the stigma that young people are too inexperienced. Rather than looking at that inexperience, I see youth as a new perspective to be brought to a situation. Clearly, Hollands displays self-belief in that he believes in himself and what he’s doing. He is motivated and is determined. His flexibility is displayed through his willingness to bend over backwards for his clients and investors. Hollands has found a niche in an industry for himself and has utilized his innovation to make money. His leadership and innovation are both impressive.

1 Comment
Categories : Business, Great Ideas, Millennial Enrepreneuers
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Customer Segmentation from Silicon Valley

Posted by Matt Nicholl 
· Thursday, September 18th, 2014 
· No Comments

At his core, it seems that Darian Shirazi has always been a salesman. One who was clever with leveraging the internet to achieve sales. At age 15, Shirazi made a tidy enough profit on eBay to earn him an internship with the online auction house. He later expanded his internship experience with the fledgling Facebook startup in 2005. In 2008, Shirazi struck out on his own.

Continuing on in his entrepreneurial spirit, Shirazi declined to attend college and started a business. Fwix was created in 2008, as a hyperlocal news aggregator. Through acquiring information and licensing, Shirazi once again drew the interests of an internet giant. Google offered to buy Fwix for $35 million. Google’s offer was declined, by the newly-inspired Shirazi, who saw the opportunity for a flourishing business.

 

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Going with a more professional name, Shirazi rebranded Fwix as Radius Intelligence. This new business focused on servicing clients through providing local sales information. The business is doing well with clients such as American Express, Adobe, and Capital One. Shirazi has high hopes for the company, hoping that his intelligence sales platform will lead the company to be a major player in the enterprise market for information services. Shirazi’s combination of entrepreneurial desire and his technical experience has been and hopefully will continue to be a boon to Radius.

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