“I’m GossBoss.”

That’s how Cristin Goss introduces herself. Those three words completely encompass everything she’s built her brand up to be: power, confidence, and identity. Cristin is a brand photographer and visual storyteller working exclusively with female entrepreneurs.

Cristin co-founded a production company, Loose Canon Creative, in 2011. She worked as a marketing coordinator in a corporate office for almost three years. In 2016, she decided it was time to move on from the corporate world and start her own business. 

Cristin not only produces beautiful images and videos for her clients, but she also provides them with the GossBoss experience. She greets the client at each shoot with a special gift, usually tailored to their brand. During the shoot, they feel like a model with their hair blown back by a fan and pop music playing in the background, along with a team made up of a makeup artist, hair stylist, assistant, and brand coach.

Cristin’s work in the corporate world led her to a passion of female empowerment. While men would be put in “power poses,” women would be posed with less strength. To empower the women she works with, Cristin asks them to strike the power pose.

I have been a photo assistant for Cristin for almost a year now and I’ve really seen how her business has impacted the lives of the women who hire her. It is inspiring to me to see the effort  she puts into giving the client the product and experience they deserve. She puts the highest emphasis on building up women and encouraging them to feel confident in their own skin.

During one of the shoots I worked on, Cristin flipped the camera around to show the client a preview of her portrait. Tears welled in her eyes and she put a hand to her mouth. “I didn’t know I could look like that,” she said. “I really needed to feel this beautiful.”

These kinds of moments will always stick with me. Cristin has taught me that being in business is all about the customer. The true value is in how you make them feel through the experience you create and the attention to detail.