What started as a simple phrase became a successful clothing and decal shop. Kaimana Plemer, Kainoa Plemer and Chris Ballard live on the North Shore of Oahu in Hawaii. They are part owners of the brand HE>i. The idea for the brand was born in 2003 when Kaimana Plemer wanted to create a catchy design for his screen saver. He liked the “>” symbol, and then, he remembered John 3:30. “He must become greater and greater, and I must become lesser and lesser.” The brothers opened a smalls store in Waialua with their friend, Chris.

The small store became a hit and the company now runs two store on Oahu. The stores carry clothing, decals and many other products with the “HE>i” logo. Many larger companies have contacted “HE>i”, asking to sell the products in their own stores, but Kaimana, Kainoa and Chris have refused. They prefer to focus on their current stores and the sales they make online. In these markets, “HE>i” has had immense success. The logo can be seen across the country and across the world.

I remember walking into the store and being amazed that the company made enough profit on t-shirts and decals to run two whole stores! The brand catches the eye and leads people to ask questions. What a great conversation starter about faith and God. I found this brand and its message to be inspiring. If you have not seen it already, check it out!