In 2014, 22-year-old Hannah Davis sat at a table in Charlestown, North Carolina at a pop-up shop. Surrounded by small business owners, Davis hardly felt at home. She had only ever held two jobs–waitress, and English teacher and didn’t know the first thing about starting a business. What’s more, she hardly had any expertise in her product—shoes.
Today, BANGS shoes have lighted up Instagram with aesthetic pictures of one-of-a-kind footwear. In a culture where many Gen-Zers wear one of three shoe brands (Vans, Converse, Nike), Davis saw a market for uniqueness and self-expression. With their wide variety of colors, cute embroidered patterns, and a style reminiscent of the 70s, BANGS shoes stand out from the crowd.
BANGS shoes aren’t all about style. They strive to remain sustainable towards an increasingly environmentally conscious generation with 100% vegan materials. In addition, BANGS invests 20% of its net profits toward entrepreneurs through a non-profit platform called Kiva. They have invested in over 5,000 entrepreneurs across 74 countries including the United States. Unlike larger brands, BANGS’ small nature allows them to plug in with their customers through social media and events. Through social media contests, tags, and scavenger hunts BANGS reaches its audience in unique ways. BANGS ambassadors also host regional get-togethers for fellow brand enthusiasts to come together for crafts, games, and meet and greets.
Hannah Davis was first inspired to start BANGS when she was teaching English in China. Aft
er seeing the green, army-style shoes worn by Chinese migrant workers and farmers, she wanted to create a shoe that represented a community. The name BANGS is from the Mandarin character 帮: bāng, or “to help”. Davis is driven by making the world a better place by nurturing a positive community and being kind towards others. Her innovation through the unique style and mission of BANGS as well as her perseverance in breaking into a market she had little knowledge of demonstrates her entrepreneurial spirit. Davis’ uncommon and expressive approach to both her product and her marketing strategy is an inspiration to entrepreneurs.
Read more about BANGS shoes and see their products at: https://www.bangsshoes.com/
Madison has become a philanthropist as well as an entreprenur. A portion of every sale goes to the Association of Zoos and Aquarium’s campaign, SAFE (Saving Animals From Extinction). She has also donated over 20,000 Fish Flops to several charities that help people around the world who have little access to footwear.