Archive for ski

Breaking the Surface

One of my life-long hobbies has been skiing. I’ve been on the slopes for as long as I can remember, and over the years, I’ve gone through several sets of skis myself. Over the accumulated months that I’ve spent on the slopes in my life, I have found that skiing park was where I found the most joy. Unfortunately, not many ski companies/ manufacturers make skis specifically dedicated to park, and when they make, their selection is usually quite slim. That’s how I found out about Surface skis. They are a company dedicated to making skis with the sole purpose of hitting big air, terrain parks, rails, and everything in-between. CEO, serial entrepreneur, and founder, Michael Schneider has made a company dedicated to hard-core and experienced skiers. He has built all of his brands from the ground up. Michael has over a decade of experience in global trade, offshore and domestic product sourcing, line plan management, sales management, trade shows, photography, and social media marketing guru. He solved the problem that many skiers like me face, wondering if the product they are buying will be reliable, safe, or sturdy. Surface skis have just broken the surface, and I am beyond excited to see where this fantastic company will go.