Archive for Social Media

Italian Graphic Design Entrepreneur

Do you ever wonder how you can make your social media look appealing? 

    Antia D’Alisera is not merely a successful YouTuber. Born in Rome Italy, and now a freshman at Kings College in London, she was raised by her father who is a movie producer and her mother who is an interior designer in Rome. Her older sister recently graduated from Parsons School of Design for fashion. Anita is surrounded by excellent taste and a beautiful eye for aesthetics. While on vacation, Anita and her family frequently travel to their house on an island off of Greece called Patmos. From growing up surrounded by her parents and sister’s excellent taste in style, art, and design, Anita has found a passion and deep interest for graphic designs, film, beauty and exquisite aesthetics. She is gifted with ideaphoria and can easily put her ideas into practice, since she currently has her own YouTube channel and her own graphic design business.   

    Anita D’Alisera, known as AniDali on Youtube (and for all her social media platforms), is currently a content creator for more than 6 years reaching 26.4 thousand subscribers. She is a young entrepreneur since she gets paid by YouTube, and also started her own graphic design business in 2020. The purpose of her business is to help Youtubers create aesthetic intro, outro, and banner templates for their Youtube channel. She customizes people’s needs based on what their YouTube channel is about and her prices are very affordable. There is a demand for having YouTube channels be pleasing, since the more the effort in regards to how one’s presentation looks the more people will subscribe to it. This is understandable and what a person says in their videos matters as well. 

   On the Fiverr website, an online marketplace for freelancers, Anita mentions that in addition to helping YouTubers create graphic designs, she customizes beautiful templates for clients’ social media as well. Anita has an entrepreneurial mindset because she realizes that not everyone is a YouTuber so she has branched out to help people make their other social media platforms look attractive and beautiful. Anita’s talent for design at her young age promises a lifetime of inspiration to create beauty and make it known.

Here is additional information on Anita D’Alisera: 

https://www.fiverr.com/anidali/create-graphics-for-your-social-medias 

https://www.instagram.com/anidali/?hl=it 

https://www.youtube.com/c/AniDali/featured 

Jacob Landis-Eigsti- Jacob LE Video Production

Jacob Landis-Eigsti is the founder of Jacob LE Video Production which helps companies gain new marketing and video production clients. He has run his own business for 10 years now and is very successful. Jacob says he started this business because he saw many businesses struggling to tell their story and connect with others online. He wanted to use his marketing and video production skills to help other businesses.

Jacob’s business is very innovative because he uses the internet to communicate with people on how to grow their business through video. I found it unique that his goal is to teach people how to market their businesses better, instead of only trying to make his business the best. He is very selfless in this sense.

Jacob says he starts off each day by making a to-do list with three things he wants to get accomplished for the day. He also turns his phone off for 90-minute blocks in order to get tasks done without getting distracted. Techniques like these demonstrate a focused business person. He also said a success strategy of his is to always follow up with a client or business partner you’ve been talking to. This allows for closure or further conversation with peers.

Facebook, Instagram, and online video advertising are some of the things Jacob focuses on helping people with in his business. We are becoming more and more dependent on social media every day, so I think it was very innovative of Jacob to incorporate this into his business. If people are unsure how to market themselves online, it could be the downfall to their business. Jacob LE Video Production is an easy solution to help small/medium businesses with these advertising techniques.

Being a marketing major, Jacob Landis-Eigsti specifically inspires me to grow in my marketing knowledge so that I can eventually help people in the way that he does. In an interview with Carlyn Runnels he states, “Also, learn business skills first as an entrepreneur. It’s important to be good at your craft, but business skills and sales skills are incredibly important.” This inspires me to learn the basic business skills first, because this will set the foundation for being able to help people with all kinds of businesses, like Jacob does.

Below is a series of blog posts Jacob has posted on a site called Medium in order to assist with marketing, social media and video strategies.

Jacob Landis-Eigsti – Medium

 

Sources:

Jacob Landis-Eigsti (ideamensch.com)

Jacob Landis-Eigsti – Medium

How This Hawaii Surfer Boy Went From Rags to Riches

Jay Alvarrez was borSee the source imagen on the beautiful island of Hawaii and raised by parents who always supported him. When Alvarrez was just 14, his mother passed away. She had an incredible impact on his life and taught him how to love others well. After her death, Jay got the phrase “let’s live” tattooed on the inside of his bottom lip, a memento he lives by and will never forget. After his mother’s tragic death, Alvarrez made the decision to drop out of high school and live the life he knew his mother wanted for him. He began experimenting with film, and started to document his adrenalin including adventures, capturing beautiful footage of his experiences and travels. Posting these incredible videos to social media, Alvarrez began to accumulate quite a following. This was the beginning of his path to stardom. Producing increasingly impressive content, Alvarrez’s work began to catch the eyes of companies such as Calvin Klein, Bonds Swimwear, and Hyundai and participated in high paying advertisements, and sponsorships. These new sources of income blessed Jay with more opportunities to travel the world and build a brand of himself. This is how Jay Alvarrez is an entrepreneur. He wisely gripped his wide array of talents and turned them into an outstanding source of income. His fashion and self-developed trends have spread across the world, and he has inspired million to go out into the world and go live. This is a perfect example of a rags-to-riches situation. He was handed nothing, and became a self-made millionaire. See the source imageFast forward to the present, Alvarrez boasts a hefty 5.9 million followers on Instagram, he has travelled the world several times over, and is now a designer and primary ambassador for DoucheBags, a luggage business whose mission is to create “Better journeys through smarter travel gear”. Learn from this and apply it to your life. Recognize the areas that you have been blessed in and use that to your advantage. Use your gifts to help other people and you might make a little money in the process.

Brother-Sister Pair Create Multi-Million Dollar Online Yearbook

Who knew that a pair of brother-sister millennial entrepreneurs could create a multi-million dollar business by the ripe ages of 14 and 25? Geoff and Catherine Cook of New Hope, Pennsylvania, built a website called MyYearbook from the ground up – and they did this while Catherine was still in high school. In 2002, when their family decided to make the move to New Hope, Catherine was extremely interested in making new friends at her new high school. One day, she was flipping through the pages of her yearbook when she realized that this was not the most efficient way to make new friends. She thought if only there was an online yearbook where she could reach out to people who did not already know her, but who were interested in making new friends as well. She brought the idea up to her already successful brother who had recently graduated from Harvard and had sold a few of his own companies, and he jumped right on board. He invested a whopping $250,000 and stepped in as CEO. These siblings launched what would become one of the nation’s most-trafficked websites from the comfort of their parents’ home. Within the first week of its launch, 400 users had already signed up and were avidly using the site. After reaching out to investors and focusing on branding their company as “MySpace for high school”, Catherine and Geoff were able to hire a team of engineers to expand their company even further. In 2011, MyYearBook merged with Quespasa – a $100 million deal – that allowed them to reach an even larger Brazilian and Mexican audience, with the new name of: MeetMe. Through this deal, they were able to take their website worldwide and affect millions of people around the globe.

Catherine and Geoff Cook are exemplary millennial entrepreneurs because they started with a simple idea, and through hard work and dedication, they were able to create a world-wide business out of their parents’ home. They were motivated and dedicated, a combination that would drive them to succeed and achieve even more than they could have imagined. Catherine had a vision and at the age of 14 was able to pursue her dreams by pushing every limit and overcoming every stereotype that tried to hinder her. She did not allow her age to stop her, nor did she allow the opinions of others at her new school to impede her goals. She simply worked countless hours, contacted the right people, and most importantly never gave up.

I believe Catherine and Geoff’s story is inspiring and can teach many lessons. Their passion and persistence led them to astounding success and drove them to continually innovate their idea. Catherine talked to other students every day while Geoff networked online to truly see what others though of their site. They constantly critiqued, tweaked, and pivoted their idea based on their target audience’s desires so that MyYearbook became one of the most popular social networking sites in the world.
This has taught me the importance of continuous improvement. I believe that products and ideas can always be improved. As society changes and technology, stereotypes, and expectations change along with it, companies need to constantly develop their products. Even a successful product can always be improved because improvement leads to more success. This is a concept that I intend to bring into the products and businesses that I create both now and in the future.

This Australian Teen is Worth How Much?

Image result for ben pasternakBen Pasternak, teen genius, is changing the social technology industry at just 19. Born in Sydney, Australia, Pasternak was raised in an average home with parents who supported him greatly throughout his upbringing. One day during a boring high school science class, Pasternak completed his first app, Impossible Rush. Impossible Rush and his second app Impossible Dial were wildly successful, pulling millions of downloads and were both the No. 1 trending app in multiple countries. The success of this young teen was the beginning of his career and lead to him being the youngest recipient of venture capital for technology at just 15 years old. He proceeded to drop out high school to focus completely on his career in technology. It was this decision as well as incredible opportunity that lead him to relocate to a $5,000/month New York City flat. Pasternak’s next project was an Ebayesque app that was specifically made for teens called Flogg. By the age of just 17, Pasternak was worth over a whopping 2 million dollars, but he was heavily restricted by his parents as well as business partners so as to not let the teenager waste it carelessly. He was named one of TIME magazines most influential teens in 2016.

This Australian teen is inspiring because he is true to himself and extremely relatable. He cannot cook anything other freezer-isle pizza, forgets to pay his rent, and refuses to learn how to drive. He believes that cars will be a thing of the past soon enough that getting a license is a waste of time at this point. Pasternak is your every day teenage with a brilliant method behind his success. He claims that the secret formula is truly understanding your target audience. Ben has accomplished this quite accurately because he is his target audience at old 19 years of age. While middle aged individuals try to crack the code and get into the mind of a teen, Pasternak is at quite the advantage. Due to this method of his, Pasternak has comprised his team of extremely young individuals, the oldest (COO) being 30. Ben Pasternak and his now business partner, Isiah Turner, are co-founders of the app “Monkey”. The high school dropout described this new venture as, “a randomized video-chat program for teenagers… Chatroulette, without the pervs”. Funded by $2 million in angel investments, Monkey quickly amassed hundreds of thousands of users who made more than 250 million calls. Pasternak and Turner describe Monkey’s purpose as to, “fill the loneliness void in teenagers’ by helping them make internet friends around the world, who they can then talk to on Snapchat.” Monkey has an extremely strict code of conduct, and prides itself as being a ‘safe space’ for young users.Image result for ben pasternak

Ben Pasternak is changing the way young teens are viewing their careers. Their entire perspective on entrepreneurship and social technology is being shaped in completely different ways. All of this and more is being accomplished by your typical teen with yeezys and a hoverboard.

 

 

It’s Really Quite Pinteresting

Co-founded in 2010, Pinterest is a relatively new company that revolutionized the discovery aspect of social media. With 176 million registered users, it’s clear that millennial founders Ben Silbermann, Evan Sharp, and Paul Sciarra (aka Cold Brew Labs) had a stellar idea in the concept of Pinterest.

Pinterest is a visually-driven website that allows users to collect and sort ideas, articles, pictures, and other inspirations. Every “pin” is a photo, and if you like what you see, you can double click to see the pin’s origin or click the repin button to save it to one of your boards. It’s like a virtual scrapbook or file folder- but beautifully designed and much simpler. Additionally, users can add their own content to the site to share their own ideas and work.

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This wildly successful site was the phoenix that rose out of the founder’s previous app failure, Tote. Part of the reason Tote failed was people hadn’t really begun shopping through apps yet; the main way people used the app was to send product images to themselves. They were image collecting. The recognition of this behavioral trend was the key for Cold Brew Labs’ next innovation. They took this new insight and transferred it over to the web to avoid one of the big potholes Tote had, and voila, Pinterest was born. Its monstrous success is a testament to what can happen when failure is looked at as a learning experience rather than defeat.

Although some have call Pinterest’s CEO somewhat “socially awkward,” it’s clear that his creation is a work of social genius.

[Read more about Pinterest’s origins on Business Insider!]

Rival IQ

Rival IQ logo     “See what content is resonating with your audience. Refine and strengthen your content marketing strategy with competitive landscape insights”- Rival IQ. In the fast paced always updating world of social media it can be difficult to keep tract of what is actually ‘resonating’ with a companies vast audience. That is where Rival IQ comes in. Rival IQ uses a piece of software to collect data from all your companies social network pages. It then gives you a dash board of all your posts, comments, followers and likes and tells you what part of your marking strategy is working and what is not. But perhaps even more important than the personal evaluation of your company, Rival IQ gives you the option to analyze your competitors strategy and their social media numbers as well.

As an entrepreneur trying to compete for their share of the market, I believe that this tool is vital for the progression of a business. Instead of managing several different pages, making sure they are updated and ensuring the involvement of followers, Rival IQ takes this daunting task and breaks down into a simple set of numbers as well as personalized list of do’s and dont’s for each company based on the response each social media page is receiving. The market is based around customer satisfaction and value and Rival IQ takes these principles to the next level by giving you the information you need about your own company as well as your competition.

The ability to successfully analyze your competition is a difficult and coveted process in today’s market. Knowing what is wrong with your own company, often comes through finding what is right in your competition’s. By analyzing your competitors social media pages, Rival IQ gives you a clear picture of what you need to accomplish to take over a larger share your market. “Rival IQ searches the Internet, gathering data and content from multiple social network channels, thousands of websites and SEO ranking systems. We consolidate the data so you can easily filter to see how you and your competitors are performing to create informed marketing benchmarks”. In the quickly evolving market we live in Rival IQ does a stellar job of narrowing down someones marketing goals and options, without bothering the customer for insight or reviews. I see endless application that can come out of company like this and only wish I had come up with the idea first. Clink on the picture for more info.