In this current age of technology and social-consciousness we see a new demand among children and adults of generation z wanting to make a positive social impact in some way with every purchase they make. Whether it is being environmentally sustainable, supporting a cause, or donating to a mission, every purchase needs to mean something. As a young person, Sofia Overton saw a vacancy in the market, along with a pain people were feeling within her own community. Sofia was only eleven years old when she started her company called Wise Pocket Products.
Her goal was to make life a bit easier for active children, just like herself. One day she observed her cousin put her phone into her boot because the leggings she was wearing were not conducive to storing cell phones. Not having a pocket to put your phone in is always a struggle so she framed this as a problem and grew determined to solve it. Gears began to turn and she soon went to work on a pocket that would be located towards the top part of the sock that was the right size and secure enough to effectively hold any cell phone comfortably. It was then that the Wise Pocket design was conceived and she went to work manufacturing and marketing her product. Though it was the cell phone that Sofia designed the pocket for, she quickly found that since her target market was primarily active kids, that both inhalers and epi-pens could also be safely and securely carried in the Wise Pocket.
She did not stop innovating at the sock-pocket technology, but has also innovated her unique Wise Pocket design into leggings to solve the original problem that her cousin faced.
Though safety, security, and style are the themes of Wise Pocket Products, Sofia has made redemption a major factor of her company. She found that in her school district alone, there are six-hundred and twenty seven homeless children. This saddened her so much that she, once again, innovated a solution to fix this deprivation in her community. For every pair of socks sold, the buyer makes a small positive impact in the life of a child in need. Sofia makes sure that with each purchase of a pair of Wise Pocket Socks that the Wise Movement is serving those suffering homelessness and need across the globe. She truly believes that warm feet equal warm hearts, and every child shall experience that. As a young entrepreneur, Sofia saw a problem, framed it out, implemented redemptive qualities, innovated a solution, marketed the solution, generated revenue, and to this day continues to bring warm feet and warm hearts to children in need. She continues to fight for those suffering homelessness while supporting herself with her own God-given entrepreneurial spirit.
Visit https://wisepocketproducts.com/ for more information!
clothes. The name signifies that the site is for guys and that it is young and stylish. JackThreads is a “flash-sale members-only site” that offers discounted clothes and accessories. All one needs to sign up and become a member is an email address that will serve as your login username. You can order various articles of clothing and accessories from watches to t-shirts to suits. $10 gift cards can be earned when someone you have referred makes a purchase as well. He explained how he was not passionate about his sports marketing company and was unprepared because he did not write a business plan or research the market very well. He learned from his mistake and before starting JackThreads, he researched the market and then realized there was an opportunity. He explained how his inspiration came from private shopping clubs in Europe and he knew that there were no flash sale sites that were exclusively for men. Ross was passionate about style and was into street wear so his target market are males aged 18-35, he went into this business solo and built it up for two and a half years before hiring a second person. He worked night jobs such as bar tending so he could work on JackThreads during the day, he also maxed out several credit cards to pay for business expenses. He used his networks to help construct his first website. He was assisted by one of his former professors at Ohio State who assigned the coding as a project. Ross, as well as utilizing his networks, he utilizes mobile apps. The JackThreads app has been on the iTunes top 10 and has over 2 million downloads. Ross says the app plays a huge role in his business, with 40% of all sales being from the app. Ross started the company with only 6 brands, now he has over 450 and has over $20 million in revenue. A lot of lessons can be learned from Jason Ross and his transition from one business to another as well as his story of building his company.