Stephanie Vermaas is the CEO and founder of TIALS, This Is A Love Song, an active wear and intimates brand. She went through breast cancer at the age of 23, and this opened her eyes to breast cancer awareness especially for young women. Her primary customers are millennial women so, Vermaas wanted to bring awareness to breast cancer through education, prevention and detection through TIALS top selling item- sports bras.
Last year TAILS created the TIALSPINK campaign, in collaboration with the American Breast Cancer Association. Every sale of a pink sports bra went to support the organization. This campaign became so popular that Vermaas decided to leave this sports bra available for purchase all year round. Enabling greater proceeds to go towards breast cancer victims.