Stephanie Purcell is a young entrepreneur who founded the company Redesigned Classics. This is an interior design business focused on eccentric, new, and often vintage design styles. Stephanie works with her husband who is part of a real estate investment business. I thought this was interesting because it allows her to express her design ideas on houses her husband is showing.

Stephanie’s business is different from other interior design businesses because she focuses on re-purposing items, being low-budget, and making the space unique. Often times interior design is extremely expensive, but Stephanie’s goal is to lower that cost while still getting the same, amazing design elements in a home.

Stephanie is also a freelance producer, so often times she spends her days working on projects for that job. Her typical day can vary a lot, but she has a blog for her interior design company and writes many articles. To stay organized, Stephanie creates many weekly lists in order to stay on track. She also keeps a monthly list for her design goals for the month. I think this is an essential aspect of a business; making lists ensures that things are getting done to keep it up and running.

To begin her interior design process, Stephanie first meets with the client to bounce ideas around and get a feel for what they want in their home. After this, she creates a 2-D concept online for what the space will look like. I think this is very unique and differentiates with others who may just draw out the space. Stephanie’s use of modern technology is a helpful aspect to her business.

Stephanie says her background as a Producer has given her many helpful management skills needed to run her business. She recommends that when starting up a business that you don’t do it all on your own. There are many mentors and resources out there to help you grow your business.

I believe Stephanie’s business Redesigned Classics is an innovative way to design and recreate homes. She uses her producer skills as well as the help from her husband who is a real estate agent to make her business flourish. Creating low-budget, re-purposed, and unique spaces is the heart of her business, and it has gotten her very far in her entrepreneurial career.

Source Used:

Stephanie Purcell – Founder of Redesigned Classics (ideamensch.com)